A smarter way to track
brand health

Outward Intelligence is an AI-powered quantitative research platform built for faster timelines, cleaner data, and real-time insights.

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Continuously monitor brand health, awareness, and perception over time.

Identify the attributes and experiences that most influence choice and loyalty.

Define and test how your brand stands out versus competitors in the market.

Understand and segment audiences to reach the right people with precision.

Evaluate and optimize messaging, visuals, and concepts before launch.

Build tailored studies to answer your most specific business questions.

Insights that moves teams forward.

Five colorful Jeni's ice cream cups with scoops of various flavors including Salty Caramel, Salted Peanut Butter with Chocolate Flecks, Darkest Chocolate, Brown Butter Almond Brittle, and Brambleberry Crisp.

"Data quality that we trust enough to share with our CEO and Board of Directors. Delivered by a team we love working with!"

Rachael Clohisy

Brand Manager At Jeni’s Splendid Ice Creams

"Outward Intelligence has transformed our brand health tracking program."

Smartphone screen showing a skincare app with images of men applying facial products and categories like Hair, Skin, and Anti-Aging Cream for Men.

Lauren Governale

Head of Customer Insights & UX Research at Hims & Hers

“Forget support tickets. I can pick up the phone and talk to a real researcher.”

Jorge Calvachi

Director of Insights at La-Z-Boy

The AI-Native Tracking Platform

Replace slow and clunky trackers with real-time, trustworthy insights

Agile execution

AI automates survey authoring, test scripting, and data collection to cut timelines to one-third of industry norms.

Industry-leading quality control

AI analyzes structured, open-end, and biometric data to detect bots, click farms, and lazy respondents.

Instant results

Generate key findings and recommendations within moments of completing data collection.

Expert-led support

Dedicated researchers to design studies, interpret results, and craft deliverables

Reach the right people.

Real people, from executives to everyday consumers, in 75+ countries.

Verified B2B access

Respondents authenticated through LinkedIn and verified via corporate domains.

Global Reach

Tap 100M+ respondents across 75+ countries with local language and cultural accuracy.

Blue stylized world map with continents connected by white lines indicating global network connectivity.

Programmatic Recruitment

AI manages complex screening and quotas to ensure stable, representative samples.

Diagram showing AI Engine at the center connected to screening types Quality Control, Demographic Screening, Behavioral Screening, Quota Management, Sample Balance, and multiple Candidates.

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Led by experts. Powered by AI

Every stage of research combines human judgment with advanced automation to deliver faster, cleaner, and more reliable insights

Design & Launch

Smarter surveys, launched in hours

Researchers design studies and sampling plans, while AI programs and tests surveys for faster, error-free launches.

Data Collection & Sampling

Representative samples at scale

AI manages quotas and screens respondents for accuracy and stability, with experts overseeing niche targeting and feasibility.

Quality Control

Every response validated

AI models flag bots, click farms, and low-quality responses, with researchers reviewing edge cases to guarantee clean data.

Insights & Delivery

Instant results, consultative support

Clients access results instantly with AI-powered visuals, analytics, and key findings, while consultants provide training, interpretation, toplines, and slides.

More than just
straightlining checks

AI tracks mouse movements, keystrokes, and timing — cross-checking open-ends, responses, and demographics to validate every participant.

35%

Of responses from even top panels are
invalidated using our AI cross-checks.

week as average timeline from project
approval to insights delivery.

100M

of global respondents available.

A smarter way to track
brand health

Insights that moves teams forward.

See Outward Intelligence in action.

Agile Brand Tracking

Creative & Message Testing

Advertising & Campaign Tracking

Custom Research