A smarter way to research
With Outward Intelligence, you get fast, high quality, custom research that is instantly visualized for action
A platform to modernize brand tracking
Custom Surveys
Outward Intelligence is not a syndicated brand tracking platform. With OI, clients can customize survey questions, attributes, reach any audience, and modify survey questions and sample sizes on-demand.
Learn about agile surveys
High Quality Data
No bots. No click farms. No “professional survey takers”. We subject every survey to four stages of AI and human quality control before releasing results. Bad responses are automatically replaced at no cost.
Learn about data quality
Rapid Insights
Traditional market research can be so slow that it’s irrelevant by the time you get results. Our rapid data collection technology delivers insights within days at the cadence you need - annually, quarterly, or always-on.
Learn about data collection
Dynamic visualization
Skip the grunt work. Our platform instantly transforms raw data into use-case oriented visualizations with built-in analytics and statistical testing. Search, filter, visualize, and export insights faster than ever.
Learn about our dashboard
See how different departments use Outward Intelligence
Build brand love
- Identify and describe customers
- Inform creative strategy
- Evaluate the impact of campaigns
Remove the drudgery
- Data cleaning and weighting
- Built-in statistical testing
- Dynamic chart and banner creation
Track reputation
- Measure stakeholder perceptions
- Prioritize ESG issues that matter
- Monitor crisis impact in real-time
Quantify your value
- Design customized sales stories
- Validate brand lift
- Build robust customer profiles
Win more business
- Quick-turn insights for pitches
- Solidify creative strategy
- Prove campaign effectiveness
Guide marketing with real-time data, predictive analytics, and benchmarks
Track change in real-time
Always-on insights to evaluate and refine brand strategy in real-time, navigate crises, and keep tabs on competitors.
Identify key drivers of growth
Predictive modeling to identify the most effective attributes, category entry points, and “jobs to be done” for driving growth.
Understand your customers
Comprehensive profiles to paint a full picture of your customers demographics, attitudes, hobbies, media usage, and more.
Evaluate campaign impact
Measurement tools to assess the impact of cross channel marketing campaigns or test creative assets & positioning strategies prior to launch.
“Outward Intelligence moved beyond traditional brand health tracking to helping build practical actions and insights. The OI team was more than just functional support but true partnership.”
Kelly Megel
SVP of Marketing at True Value
