Agencies
Craft winning pitches and prove advertising effectiveness
Whether pitching for new clients or proving the effectiveness of your creative work, Outward Intelligence provides the real-time, proprietary insights needed to stand out and deliver measurable results.
Advertising Effectiveness Measurement
Demonstrate the true value of media through precise measurement of advertising effectiveness. Whether it's tracking brand health or quantifying brand lift, Outward Intelligence offers diverse methodologies tailored to every channel
Cross-channel exposure tagging methodologies
Gain an unparalleled view across digital and traditional channels, ensuring every aspect of a campaign's effectiveness is captured and quantified. Elevate your client reports with data that speaks volumes about your agency's impact and creativity.
Digital / OTT / CTV
Utilize our passive, pixel-based approach for nuanced test / control methodologies.
Linear TV
Leverage integrations with industry leaders like SambaTV and iSpot for comprehensive viewership insights.
All Other Channels
Employ our Opportunity to See (OTS) methods, triangulating advertising exposure to ensure no impact goes unnoticed.
Enhancing Pitches with Data Insights
Demonstrate a comprehensive understanding of a prospective client’s business, the competitive landscape, and their customers, positioning your agency as the indispensable partner for their growth journey.
Competitive & White Space Analysis
Understand the competitive landscape by identifying key players, their strategies, and potential gaps your agency can exploit. Uncover untapped market opportunities — the white spaces where your prospective client can shine.
Deep Understanding of Customers
Know your client’s audience better than they do. Our tools provide a granular view of who their customers are, what matters to them, and how best to engage them.
Bespoke Solutions for Every Pitch
Every client is unique, and so is every pitch. Our platform offers customizable insights that allow you to prepare pitches that resonate on a personal level with prospective clients. Show them not just data, but a narrative that speaks directly to their brand's heart and future.
Uncover Prospective Client Insights
Begin each pitch with a winning edge by deeply understanding your prospective client's current market position. Analyze strengths, pinpoint weaknesses, and identify opportunities for growth. Tailor your pitch to address specific needs and aspirations.