Dashboard
Explore, visualize, and export insights on-demand
Results are delivered in real-time through an intuitive self-service dashboard, enabling users to explore, analyze, and share insights on demand.
Plan
Inform advertising and brand building efforts with actionable, data-driven insights
Target Identification
Discover the specific groups that will most resonate with your brand/products and build your funnel.
Audience Profiling
Create a detailed picture of key audiences to inspire creative and inform media buys.
Competitive Due Diligence
Monitor awareness, conversion, and sentiment of traditional and emerging competitors to stay ahead of category disruption and react intelligently.
Brand / Corporate Positioning
Evaluate the perceptions that audiences associate with your brand and identify strategies to create meaningful differentiation.
Measure
Quantify results to evaluate, adjust, and optimize current and future marketing efforts
Brand Lift & Campaign Evaluation
Measure the impact of advertising campaigns on awareness, sentiment, and key funnel metrics.
Brand Tracking
Evaluate and refine brand strategy with continuous insights across a curated set of critical metrics.
Crisis Management
Continuously monitor and quantify the impact of crises across key stakeholder groups to inform communication response strategy.
Reputation Tracking
Gauge the effectiveness of comms programs over time on critical outcomes such as trust, reputation, and local community impact.
Customer Satisfaction & Experience
Survey customers and identify the moments that matter during the customer journey and the “Jobs To Be Done” to win and retain customers.
Mobile Geo-fenced Surveys
Use geofence technology to passively tag and survey respondents when they enter a retailers, restaurants, and other brick and mortor locations.
Say goodbye to 200 slide Power Point decks and unwieldy Excel files. Dynamically slice, dice, and share.
Drivers Analysis
Built-in Shapely regression model to quantify the relative importance of various attributes on KPIs across key audiences.
Statistical Significance Testing
All visualizations, tables, and workflows include built-in statistical significance testing. Significance level can be set by an individual user at 80, 90, 95, 99 percent confidence levels and to display for configurable sample sizes.
Export
Visualizations can be exported to live pptx charts or excel files. Banners with stat testing are also available in platform.
Algorithmic Open-end Auto-Coding
Unaided awareness is auto-coded using NLP algorithms and instantly summarized in-platform. Verbatims for all open-ended questions can be accessed, filtered, searched, and exported via platform in real-time.
Banners
Data can be summarized to quickly evaluate multiple brands across a variety of audiences using interactive cross tab functionality. Banners includes built in statistical significance calculator and results can be exported to excel.
Filtering / Segments
Create custom filters on the fly or import typing tools to instantly access data by propriatary segments
“Outward Intelligence was able to hit our highly specialized healthcare audience - targeting for intricate firmographic details like practice size, role, decision making ability, and revenue - and deliver high quality results in days.”
Gaby Snyder
Head of Insights, Simple Practice
