Dashboard
A Dashboard Built for Insight, Not Just Output
Built by researchers and former clients who know how research gets used. This isn’t about describing data - it’s about connecting dots, surfacing drivers, and delivering real analysis through dynamic visuals and AI-guided workflows.
Plan Smarter. Focus Faster.
AI-powered insights to guide strategy, targeting, and brand growth.
What’s driving customer acquisition - and where is it slowing down?
Track how awareness, motivators, and media exposure influence conversion across segments. See what’s pulling people in - and what isn’t.
Which audiences matter most right now?
Profile high-value segments across attitudes, needs, behaviors, and media. Know who’s worth chasing, how to reach them, and what will resonate.
What impact did the campaign have?
Instantly compare exposed vs. unexposed audiences on funnel metrics, perceptions, and sentiment. Built-in lift calculations and significance testing come standard.
How do we differentiate the brand and win more mindshare?
Outward identifies the attributes and perceptions that truly drive brand choice—so you can sharpen positioning, messaging, and value prop.
Where are competitors gaining - and why?
Monitor brand shifts across the category. Spot who’s winning with which segments, and which tactics are actually working.
Diagnose & Act
Connect the dots across data to uncover what’s working, what’s broken, and what to do next.
What’s really moving our brand - and why?
Link shifts in KPIs to deeper causes—like media exposure, motivator weight, competitor moves, or segment-specific drop-offs.
How effective was the campaign - and how do we improve the next one?
AI-powered lift analysis compares exposed vs. unexposed audiences across funnel and brand metrics. Segment, test, and brief faster.
Where are we vulnerable to churn or switching?
Outward flags early indicators of brand defection - like declining attribute performance, rising competitor favorability, or unmet expectations.
What signals matter—and what’s just noise?
AI scans across waves and segments to highlight meaningful change, not just statistical movement—so you know where to focus and what to ignore.
Say goodbye to 200 slide Power Point decks and unwieldy Excel files. Dynamically slice, dice, and share.
Drivers Analysis
Built-in Shapely regression model to quantify the relative importance of various attributes on KPIs across key audiences.
Statistical Significance Testing
All visualizations, tables, and workflows include built-in statistical significance testing. Significance level can be set by an individual user at 80, 90, 95, 99 percent confidence levels and to display for configurable sample sizes.
Export
Visualizations can be exported to live pptx charts or excel files. Banners with stat testing are also available in platform.
Algorithmic Open-end Auto-Coding
Unaided awareness is auto-coded using NLP algorithms and instantly summarized in-platform. Verbatims for all open-ended questions can be accessed, filtered, searched, and exported via platform in real-time.
Banners
Data can be summarized to quickly evaluate multiple brands across a variety of audiences using interactive cross tab functionality. Banners includes built in statistical significance calculator and results can be exported to excel.
Filtering / Segments
Create custom filters on the fly or import typing tools to instantly access data by propriatary segments
“Outward Intelligence was able to hit our highly specialized healthcare audience - targeting for intricate firmographic details like practice size, role, decision making ability, and revenue - and deliver high quality results in days.”
Gaby Snyder
Head of Insights, Simple Practice
