When your brand moves, AI helps reveal why — and what to do next
Outward Intelligence is an AI-native brand tracker with faster setup, cleaner data, and always-on insights from real people — built to show what’s changing, and why it matters.
Designed for better tracking. Built by researchers. Engineered with AI.
An agile brand tracking platform that combines the speed of self-serve tools with the support of real researchers. AI streamlines survey design, data quality, and analysis - so you get faster, cleaner insights from real people, with experts to help interpret and act on what you learn.
Faster setup, seamless transitions
Programming is accelerated by automation that reduces manual lift and speeds launch. Existing trackers are ingested and rebuilt with matched logic, structure, and mappings - preserving trend continuity and benchmarks.
Learn about agile surveys
More stable, more accurate trends
Sampling adapts dynamically across hundreds of nested quotas to keep composition tight - even in hard-to-control segments. That means more consistent waves and cleaner, more trustworthy trends.
Learn about data collection
Real-time fraud detection & cleaning
Structured and open-end responses are reviewed as they come in - flagging fraud, flatlining, and contradictions instantly. No project delays, no post-field cleanup. No random shifts you can’t explain.
Learn about data quality
Smarter insight, not just faster summaries
AI connects the dots across waves to explain what’s shifting and why. We surface patterns and drivers, and meaningful change - not just topline summaries - so your team can make real decisions, fast.
Learn about our dashboard
Real Humans. Real Data. Real Support.
No synthetic data. No gimmicky AI “insight.” No DIY guesswork.
Data from real people
Every response comes from a verified human. No AI-generated answers, no click-farm junk. We use AI to detect and remove fraud in real time—because in a world full of bots, only real humans can give you real insight.
Surveys aren’t cobbled together by AI or dumped on clients to figure out. They’re built by expert researchers who understand your goals, your audience, and what strong research requires. We manage setup, logic, quotas, transitions - everything. And we stay involved to interpret results, troubleshoot issues, and evolve your tracker as needs change.
Guided by expert researchers
The dashboard is built for speed and flexibility, with AI surfacing insights that go beyond static charts. But you’re never left to figure it out alone. Our researchers are here to help you navigate the platform, interpret what you're seeing, build reports, or just talk through what it means. Real insight comes from the combination of smart tools and smarter humans.
Self-serve, but never solo
AI helps where it should: verifying sample quality, streamlining programming, surfacing patterns across time and segments. Not replacing researchers - amplifying them.
AI does what humans can’t
Not just what changed. Why it changed. And what to do next.
Seeing change is easy. Explaining it is hard - especially when the answer hides across layers of data most humans can’t hold in their head at once.
Outward Intelligence uses AI to connect patterns across your survey: category shifts, use cases, media habits, brand drivers, macro forces, competitive moves. It tests every angle, compares across waves, and pulls signal from complexity - so you don’t just see movement, you understand what’s behind it, and what matters.
See how different departments use Outward Intelligence
Build brand love
- Identify and describe customers
- Inform creative strategy
- Evaluate the impact of campaigns
Remove the drudgery
- Data cleaning and weighting
- Built-in statistical testing
- Dynamic chart and banner creation
Track reputation
- Measure stakeholder perceptions
- Prioritize ESG issues that matter
- Monitor crisis impact in real-time
Quantify your value
- Design customized sales stories
- Validate brand lift
- Build robust customer profiles
Win more business
- Quick-turn insights for pitches
- Solidify creative strategy
- Prove campaign effectiveness
Built to Amplify Human Insight, Not Replace It
Our AI handles the complexity - tracking patterns, drivers, and shifts across time - so researchers can focus on what matters most: interpretation, strategy, and impact.
Attribute Change to the Right Cause
Our system isolates whether the shift is due to a change in your brand’s performance, a competitor’s move, broader category dynamics, or something external - so you never chase the wrong signal.
We connect subtle, time-lagged patterns across waves - like a barrier that creeps up before consideration drops - so you catch compounding issues early.
Surface Patterns Hidden Across Waves
Detect Shifts in Brand Choice Drivers
Consumer priorities don’t stand still. AI recalculates what really matters each wave - so you never optimize for yesterday’s drivers.
We surface meaningful relationships across survey sections that usually get analyzed in silos - so you see the bigger picture, not disconnected parts.
Connect Survey Signals Across Buckets
Track Change Across Every Segment.
We monitor trends across nested segments in real time - so when a key group moves, you catch it before it disappears in the average.
“Outward Intelligence goes beyond traditional tracking. They help uncover what’s really driving change, and what to do about it. Their AI surfaces insights we wouldn’t have seen on our own, and their team turns those into practical next steps. It’s not just support. It’s partnership.”
Kelly Megel
SVP of Marketing at True Value
